Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?

 

Answer: 

  • Set a mobile bid adjustment to increase bids for searches on mobile devices

 

Question:

"Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy"

Why:

If the data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. This means that you users are likely to convert on mobile, making your mobile customers more valuable. It is important that your bid reflects that. If you raise your bid on mobile, you will spend more money on mobile, and in theory, have more mobile users and more conversions.