Google Adwords Posts — Elliott Mellichamp

A collection of Google Adwords related posts...some good, some bad, and some random. Hopefully more coming soon!

How To Switch Back To The Old Google AdWords Interface

Google AdWords Practice Test With Free PDF Download

An advertiser wants to display a text ad that includes extra details like the business's location and phone number. which ad format should the advertiser use?

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?

Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?

Maria noticed last month that her ad often showed up beside a competitor's ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?