Elliott Mellichamp

Maria noticed last month that her ad often showed up beside a competitor's ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

Answer: 

• Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers

Question:

"Maria noticed last month that her ad often showed up beside a competitor's ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers"

Why:

All users will see different ads based on browse history, device type, location, and many other factors. To truly see who your competitors are and how well you are competing against them use the Google Adwords Auction Insights report. It is a great way to see how many times your ads are showing next to other websites who are bidding on the same keywords. 

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