Google AdWords Practice Test With Free PDF Download
The Google AdWords exam can be tough! There is a lot of information to study and learn. In my opinion, It is hard to really grasp AdWords without access to the AdWords interface or actually running any ads. For most companies, an important thing is showing that you have a Google AdWords certification. This will help you get your foot in the door with a great career in online marketing, PPC, SEM, and more.
The practice test has questions from a previous AdWords Fundamental certification quiz. The questions do change and sometimes they are used again. I am hoping this test will help you prepare for taking the exam. Please see below for a free PDF download of the Google Adwords practice test.
Please see below for ten practice questions for the Google AdWords exam and test - The awsers are available for download below
Set a mobile bid adjustment to decrease bids for searches on computers and tablets
Use target search page location to help get your client's ads to the top of mobile search page results
Use enhanced cost–per–click (ECPC) to increase bids that are likely to result in conversions from mobile devices
Set a mobile bid adjustment to increase bids for searches on mobile devices
Remarketing
Conversion tracking
Ecommerce tracking
Dynamic Search Ads
Track the clicks and clickthrough rate (CTR) of her ad campaign.
Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers.
Use the Search terms report to see the terms people were searching for when her ad was shown.
Use the paid & organic report to see how often her website pages are showing in Google’s free organic search results.
4. Which client would you advise to advertise on the Search Network?
Suzy, who wants to reach people browsing travel websites about China
Carol, who wants to reach people watching YouTube videos
Jim, who wants to reach people on social networks interested in poetry
Bill, who wants to reach people looking for plumbing services
5. Tom wants to promote his windshield repair company’s emergency service by reaching people when they’re searching for help. Which campaign type is a good fit?
“Shopping”
“Search Network”
“Display Network”
"Search Network with Display Opt-in”
6. Which of the following items is not a component of Quality Score?
Maximum cost–per–click (max. CPC) bid
Ad relevance
Expected clickthrough rate (CTR)
Landing page experience
Ads with extensions
Shopping ads
Image ads
Video ads
AdWords policies can keep disapproved ads and websites out of organic search results
AdWords policies can help web users distinguish between ads and search results
AdWords policies can help keep ad costs low and affordable for advertisers
AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users
9. What bidding strategy should you use to maximize the number of visitors to your website?
Cost-per-thousand viewable impressions (vCPM)
Cost-per-view (CPV)
Cost-per-acquisition (CPA)
Cost-per-click (CPC)
10. Which statistic indicates how often a click has led to a conversion?
Cost–per–conversion
Conversion rate
Clickthrough rate (CTR)
Cost-per-thousand impressions (CPM)
Hope this Google AdWords practice test was useful - feel free to make note cards out of these questions and answers. Also, I would recommend writing why for each of your answers. Best of luck!
If you are a business owner and looking to learn more about Google AdWords, a certification is a good first step but it could help to have an AdWords consultant to help guide you and save your cost of learning.