Google AdWords Practice Test With Free PDF Download

Google-AdWords-Practice-test-question
 
 

The Google AdWords exam can be tough! There is a lot of information to study and learn. In my opinion, It is hard to really grasp AdWords without access to the AdWords interface or actually running any ads. For most companies, an important thing is showing that you have a Google AdWords certification. This will help you get your foot in the door with a great career in online marketing, PPC, SEM, and more. 

 

The practice test has questions from a previous AdWords Fundamental certification quiz. The questions do change and sometimes they are used again. I am hoping this test will help you prepare for taking the exam. Please see below for a free PDF download of the Google Adwords practice test.

 

Please see below for ten practice questions for the Google AdWords exam and test - The awsers are available for download below

  1. Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?

  • Set a mobile bid adjustment to decrease bids for searches on computers and tablets

  • Use target search page location to help get your client's ads to the top of mobile search page results

  • Use enhanced cost–per–click (ECPC) to increase bids that are likely to result in conversions from mobile devices

  • Set a mobile bid adjustment to increase bids for searches on mobile devices

2. Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?

  • Remarketing

  • Conversion tracking

  • Ecommerce tracking

  • Dynamic Search Ads

3. Maria noticed last month that her ad often showed up beside a competitor's ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

  • Track the clicks and clickthrough rate (CTR) of her ad campaign.

  • Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers.

  • Use the Search terms report to see the terms people were searching for when her ad was shown.

  • Use the paid & organic report to see how often her website pages are showing in Google’s free organic search results.

4. Which client would you advise to advertise on the Search Network?

  • Suzy, who wants to reach people browsing travel websites about China

  • Carol, who wants to reach people watching YouTube videos

  • Jim, who wants to reach people on social networks interested in poetry

  • Bill, who wants to reach people looking for plumbing services

5. Tom wants to promote his windshield repair company’s emergency service by reaching people when they’re searching for help. Which campaign type is a good fit?

  • “Shopping”

  • “Search Network”

  • “Display Network”

  • "Search Network with Display Opt-in”

6. Which of the following items is not a component of Quality Score?

  • Maximum cost–per–click (max. CPC) bid

  • Ad relevance

  • Expected clickthrough rate (CTR)

  • Landing page experience

7. An advertiser wants to display a text ad that includes extra details like the business's location and phone number. Which ad format should the advertiser use?

  • Ads with extensions

  • Shopping ads

  • Image ads

  • Video ads

8. Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?

  • AdWords policies can keep disapproved ads and websites out of organic search results

  • AdWords policies can help web users distinguish between ads and search results

  • AdWords policies can help keep ad costs low and affordable for advertisers

  • AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users

9. What bidding strategy should you use to maximize the number of visitors to your website?

  • Cost-per-thousand viewable impressions (vCPM)

  • Cost-per-view (CPV)

  • Cost-per-acquisition (CPA)

  • Cost-per-click (CPC)

10. Which statistic indicates how often a click has led to a conversion?

  • Cost–per–conversion

  • Conversion rate

  • Clickthrough rate (CTR)

  • Cost-per-thousand impressions (CPM)

 

Hope this Google AdWords practice test was useful - feel free to make note cards out of these questions and answers. Also, I would recommend writing why for each of your answers. Best of luck!

If you are a business owner and looking to learn more about Google AdWords, a certification is a good first step but it could help to have an AdWords consultant to help guide you and save your cost of learning.