Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?

Answer: 

• AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users

Question:

"Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?"

Why:

Google has policies set up to help web users and discourage web spam. If you think about the user experience on your website, Google thinks about the user experience on their website. If Google is sending traffic to a poor experience than it looks bad for Google. 

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