Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?

Answer: 

• Remarketing

Question:

"Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?"

Why:

Remarketing, also known as retargeting, is the practice of showing ads who have been to your website before. You can further segment users based on things they have done on your website, visited page A but did not visit page b, bought and item under 20$, and a ton more variations. You must set up Google analytics and or Google adwords tracking in order to start building your retargeting lists and then you can show remarketing ads to these users.

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